Golden Lion Gift and Book Shop Located in the Swarthout Museum, the Golden Lion Books and Gift Shop features a wide selection of books, maps, and postcards, as well as many other items. Below you will find a listing of most of the books we sell. All books are paperbacks unless specified otherwise. We also carry a selection of postcards and cards with historical photos of La Crosse, some local artwork, and small trinkets. Please stop by the Swarthout Museum or call the office at 608-782-1980 for more information about these items. LCHS members receive a 10% discount on non-consignment gift shop items. If you are a teacher or other educator, please ask if you are eligible for discounts as well. ©2008 La Crosse County Historical Society